Project Beta
Reimagining the mobile checkout experience.
Cart abandonment on mobile was at 78%. The checkout flow had too many steps, confusing form layouts, and no sense of progress. Something had to change.
I condensed the checkout from 5 steps to 2, introduced auto-fill, and added a persistent progress bar. Every interaction was optimized for thumb-friendly use.
Cart abandonment dropped to 43%. Average checkout time decreased from 4 minutes to 90 seconds.